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MAS can’t even smell SIA’s fart
KUALA LUMPUR, Jan 31, 2025: Singapore Airlines has clinched the top spot as an airline and ranked 28th overall in Fortune magazine’s list of the most admired companies globally.
And where is MAS?
While MAS is dependant on governmenmt bailouts since 1937, SIA continues to soar after it was formed in 1971 following Singapore’s secession from Malaysia and ashort stinct as Malaysia- Singapore Airlines (MSA).
In 1971, the governments of Malaysia and Singapore announce the cessation of their partnership in MSA which is split into two different entities.
Since then (54 years after), SIA has grown leaps and bounds while MAS continues to struggle to stay afloat knowing that the governments of Malaysia (elected every five years) will bail it out - now controlled by a Sovereign Wealth Fund (SWF), Khazanah Nasional Berhad (not 1Malaysia Development Berhad, another so-called SWF).
Today, comparing business and performace, MAS can’t even smell SIA’s fart.
No News Is Bad News reproduces below a news report on the top-ranked airline SIA:
SIA ranked top airline, clinches 28th overall spot in Fortune’s list of world’s most admired firms
Friday, 31 Jan 2025
10:47 AM MYT
SIA emerged as the top airline among its industry competitors, moving up to first in 2025, from second in 2024. - ST/ANN
SINGAPORE: Singapore Airlines has clinched the top spot as an airline and ranked 28th overall in Fortune magazine’s list of the most admired companies globally.
The list, in its 27th edition, is based on a survey of 3,380 executives, directors and securities analysts from around the world, who were asked to select the 10 companies they admired most.
Companies were ranked based on nine attributes, including quality of management, innovation and global competitiveness.
In 2024, the national carrier was awarded 29th place, while in 2023, it was ranked 31st. In 2022, it received the 32nd spot, and in 2021, it was placed 34th.
On the 2025 list, SIA was ranked 28th globally – making the airline the only Singapore-based company in the top 50.
It is also the second-highest ranked Asian company behind Toyota, which came in at 25th place.
This is the 23rd time the company has made it to the annual list.
The list, heavily comprised of companies from the US, also saw SIA ranked ahead of major multinational corporations and brands such as Starbucks, Accenture, Visa and Samsung.
In 2025’s list, Apple was ranked first for the 18th year running, with Microsoft and Amazon scoring subsequent spots.
Additionally, SIA also emerged as the top airline among its industry competitors, moving up from second in 2024. US carrier Delta Air Lines came in second, with Germany’s Lufthansa at third and US’ SkyWest and Japan’s ANA sharing the fourth spot.
SIA chief executive Goh Choon Phong said: “At Singapore Airlines, we are firmly committed to setting new standards in air travel and maintaining our industry leadership position. This accolade from Fortune magazine reflects the passion, dedication and resilience of our people, who continuously strive to deliver a world-class travel experience.
“We would like to thank our customers and all partners for their strong support, which we never take for granted.” - The Straits Times/ANN
MAS timeline:
1937
October | Malayan Airways Limited (MAL) incorporates partnership between the Ocean Steamship Company of Liverpool, the Straits Steamship of Singapore and Imperial Airways.
1947
May | MAL begins commercial services with a flight from Singapore to Penang via Kuala Lumpur and Ipoh. Five passengers are on board, together with a pilot and a wireless operator.
1958
February | MAL becomes a public limited company jointly owned by BOAC/Qantas and the governments of Malaya, Singapore and Borneo Territories.
May | MAL wins the much-coveted Cumberbatch Trophy by the Guild of Air Pilots and Air Navigators of the British Empire, in recognition of having the best safety record among all airlines in 1957.
1960
January | With the delivery of an 84-seat Bristol Britannia, the airline launches its first long-haul international flight to Hong Kong.
1963
November | MAL becomes known as Malaysian Airways Limited in conjunction with the formation of Malaysia.
1966
May | Upon Singapore’s secession from Malaysia, Malaysian Airways becomes known as Malaysia- Singapore Airlines (MSA).
1971
January | The governments of Malaysia and Singapore announce the cessation of their partnership in MSA which is split into two different entities.
April | Malaysia Airlines is incorporated and is named as Malaysian Airline System (MAS).
1972
July | Malaysia’s first brand-new Boeing 737-200 touches down at Subang International Airport.
September | MSA ceases operations and MAS is officially launched by the Deputy Prime Minister, Tun Dr Ismail Abdul Rahman.
October | MAS takes to the skies, flying to 41 destinations – 35 domestic and six regional (Jakarta, Medan, Singapore, Bangkok, Hong Kong and Taipei) - with a fleet of 19 aircrafts, 12 inherited from MSA, and seven new B737s.
1974
February | MAS is the first amongst 43 airlines using the B737 aircraft to receive the “Pride in Excellence” award from the Boeing Commercial Airplane Division, for outstanding despatch reliability in the operation of its Boeing aircraft.
Arrival of MAS’ first B707 aircraft.
April | Commencement of service to Tokyo.
July to October | Commencement of service to London (via Dubai), Madras, Manila and Sydney.
1976
July | Launch of KOMMAS computer reservations system in Kuala Lumpur.
August | The Prime Minister Tun Hussein Onn, officiates the arrival of MAS’ first DC-10-30 aircraft on 21 August.
October | The first DC-10-30 takes off on its maiden flight to Hong Kong, Taipei and Tokyo.
1978
June | Commencement of service to Jeddah.
1979
April | Commencement of service to Seoul.
November | The Prime Minister Tun Dr Mahathir Mohamad, officiates the arrival of MAS’ first A300 B4 aircraft on 15 November 1979.
1980
January | Commencement of service to Amsterdam.
1981
April | Commencement of service to Paris.
August | The Minister of Transport Dato’ Lee San Choon, officiates the New Line Maintenance Hangar in Subang.
1982
March | MAS takes delivery of its first Boeing 747-200 aircraft.
1987
October | Launch of a new logo.
MAS takes delivery of its first Boeing 747-400.
1992
April | MAS takes delivery of its first Boeing 737-400.
December | MAS introduces new uniforms for frontline staff by Italian designer Gherardini.
1997
April | Boeing 777-2H6 ER is delivered to MAS, breaking a world record by flying around the world on the Seattle – Kuala Lumpur – Seattle route, in a test flight by Captain Izham Ismail.
2003
December | Penerbangan Malaysia Berhad (PNB), the parent company of MAS, signs a firm contract for six Airbus A380-800 aircraft, with delivery scheduled to begin in 2007.
2006
February | Launch of MAS’ third turnaround plan: Business Transformation Plan 1.
2007
February | Launch of Malaysian Hospitality.
April | Firefly commences operations with flights from Penang to Langkawi, Kota Baharu, Kuantan and Kuala Terengganu.
2008
January | Launch of Business Transformation Plan 2.
2009
April | Accorded 5-Star rating from Skytrax for World’s Best Cabin Crew and Asia’s Best Air Cargo Carrier.
November | Awarded Asia’s Leading Airline by World Travel Awards 2009.
December | MAS wins Best Use of Digital Award.
2010
October | MAS takes delivery of its first Boeing 737-800.
November | Recognised as Asia’s Leading Airline by World Travel Awards.
2011
January | Firefly commences Boeing 737-800 flights out of KLIA.
August | Launch of fourth turnaround plan: Comprehensive Collaboration Framework (CCF).
November | Recognised as Asia’s Leading Airline by World Travel Awards for the second year in a row.
2012
May | MAS takes delivery of its first Airbus A380 aircraft.
July | Accorded 5-star World Airline rating by Skytrax.
2013
February | MAS formally joins the oneworld Alliance.
August | Accorded the World’s 5-Star Airline rating by Skytrax.
Recognised as Asia’s Leading Airline by World Travel Awards.
2014
August | Launch of fifth turnaround plan: MAS Recovery Plan (MRP) by shareholder.
December | MAS is privatised and delisted from Bursa Malaysia.
2015
January | The Malaysian Airline System Berhad (Administration) Act 2015 (MAS Act) is gazetted.
August | MAS ceases operations.
September | Malaysia Airlines Berhad (MAB) is formed and commences full airline operations.
2016
May | Malaysia Aviation Group Bhd (MAG) is formed.
MAB takes delivery of two new Airbus A380-800 aircraft.
2017
April | The first airline to adopt SITAONAIR (solution for real-time, space-based alerting system for flight tracking).
September | MAB is the first airline and locally owned company in Malaysia to be granted the EASA Design Organization Approval (DOA) Part 21 certificate, paving the way towards operational and engineering excellence.
November | MAG declares zero tolerance for human and wildlife trafficking.
Malaysia Airlines welcomes its first A350 XWB aircraft.
December | Malaysia Airlines is Indonesia’s Leading ASEAN Airline at the 8th Indonesia Travel Tourism Awards 2017/2018.
2018
May | Launch of ‘Malaysian Hospitality Begins with Us’ campaign.
September | Launch of MAG corporate song, MH Song.
November | Malaysia Airlines is named Industry Champion at the BrandLaureate Brand Icon Award.
2019
February | Malaysia Airlines launches AMAL, a pilgrim-centric service dedicated to Hajj and Umrah.
September | Malaysia Airlines is awarded:
· Best Airline in Asia at ITB Berlin
· Gold for Best Performance Campaign
· Bronze for Best Use of Data in Malaysian Digital Association (MDA)
July | MAG launches its Long-Term Business Plan (LTBP).
2020
April | Malaysia Airlines operates rescue and deportation flights during COVID-19.
Management team embarks on Project Darwin, a financial restructuring plan as well as business strategy.
June | Introduction of MAG’s New Way of Working.
July | Roll out of Employee Assistance Programme (EAP) across MAG.
September | oneworld member airlines commit to net zero carbon emissions by 2050.
TNB powers Malaysia Airlines with green energy by installing solar panels on four of MAB’s buildings in Kuala Lumpur International Airport (KLIA).
October | Malaysia Airlines embarks on a restructuring exercise.
MAG introduces MHEdgile, an upskilling and reskilling programme for employees.
2021
January | Malaysia Airlines bags two Gold awards for HR Leader of the Year and Excellence in Workplace Culture; and lands a Silver award for Excellence in Digital Transformation at the HR Excellence Awards 2020.
February | Malaysia Airlines is named a Putra Brand Icon and wins a Platinum in Transportation, Travel & Tourism at the Putra Brand Awards 2020.
MAG restructuring plan is approved by the UK courts.
March | Launch of the Long-Term Business Plan (LTBP) 2.0.
April | Launch of the MAG Sustainability Blueprint.
July | MAG achieves 100% vaccination rate among Malaysian employees.
Launch of Journify: Malaysia’s integrated travel and lifestyle platform for consumers to discover, plan and shop.
August | Launch of a new Enrich loyalty system for an enhanced digital experience.
2022
March | Launch of Women@MAG and introduction of MAG’s Statement of Purpose.
April | Firefly resumes jet operations from its Penang Hub.
May | Malaysia Airlines launches direct flights to Doha.
June | Malaysia Airlines flies first passenger flight with NESTE MY Sustainable Aviation Fuel Supplied by PETRONAS.
Malaysia Airlines launches new in-flight safety video ‘Satu Dua Tiga, Jom!’
July | Malaysia Airlines Berhad awarded IATA’s Operational Safety Audit registration.
August | Malaysia Airlines launches direct flights for Kota Kinabalu - Singapore route.
MAG acquires 20 new A330neo as part of fleet modernisation plan.
Malaysia Airlines launches direct flights to Haneda.
September | Malaysia Airlines is Asia's Leading Airline for Business Class at the 29th World Travel Awards.
November | Malaysia Airlines launches new direct flights for Kuala Lumpur – Yogyakarta.
Malaysia Airlines celebrates 35 years of its frequent flyer programme, Enrich.
Malaysia Airlines awarded Best Seat Comfort in Eastern Asia at the 2023 APEX Passenger Choice Awards.
2023
January | MAG joins the United Nations Global Compact to advance sustainability efforts.
Malaysia Aviation Group Implements New Target Operating Model (TOM).
April | MAG advances its distribution capabilities with the introduction of MHplus.
MAG posts turnaround in operating profit at RM556mil from -RM767mil a year ago.
May | MAB Engineering Services (MABES) reorganised as a wholly owned entity of MAG.
Firefly commences intra-Borneo services transfer from Malaysia Airlines.
June | Malaysia Airlines launches Voluntary Carbon Offset Programme in collaboration with CHOOOSE.
MAG’s airlines first to enable gate-to-gate connectivity in Malaysia.
July | Malaysia Airlines offers free Wi-Fi beginning 1 July 2023.
October | MAG bags Silver award for Excellence in Employee Engagement at the HR Excellence Awards 2023.
Malaysia Airlines resumes route between Kuala Lumpur and Kertajati.
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